Christmas is where we need to be. This was the motto of the Alfaloc movie for Christmas 2022.
As in previous years, the brand’s communication, at Christmas time, has sought to make a positive contribution to the numerous challenges that we all face from a social point of view.
“Christmas is where we need to be” this was the motto of the Alfaloc film for Christmas 2022.
The dematerialization of Christmas conviviality, especially in a post-COVID period, has gained significant relevance for the brand. Currently, the concept of proximity has evolved and relationships have become different. In addition, the social challenges are enormous, which makes adaptation essential.
In this sense, the film seeks to show the importance and demand of some functions and professional activities.
Through this approach, we highlight how the professional world has changed and how these transformations affect everyday life. The film not only celebrates the Christmas season, but also offers a reflection on the new dynamics of work and coexistence.
In this way, by addressing these topics, the brand seeks to strengthen its commitment to innovation and adaptation to social changes. Consequently, Alfaloc positions itself as a company that values human relationships and continuous evolution, while reinforcing its presence in the post-pandemic market.
“We believe that tradition is made by us and that Christmas,
more beautiful, it happens where we need to be.
In a family home, with friends, through mountains by the fireplace
or in a caravan, in the middle of nature… what really matters,
It’s the connections and what connects us to each other.”
Making Off of the Alfaloc Movie for Christmas 2022
For the more curious, we leave another film that reveals some of the challenges of filming. Because it is at these times that we realize the dimension of the risks, and challenges, that sometimes arise in these projects.
Several thanks to the participants in the film:
To Ema, a young actress, who was extraordinary.
To Carmen, Ana Santiago and Francisco Lopes who made themselves available for the remaining roles.
The participation of the Alfaloc team in the various films we have made is fundamental for us.
This is the Alfaloc image, of humanism, closeness and above all availability.
To Carmen’s grandmother, and her dog, who came purposely from Tábua to help us in this project.
And, of course, to the marketing team (Vânia, Carmen and Filipe) who once again committed themselves passionately, so that from a simple idea it was possible to achieve this result.
P.S. A special highlight for the fantastic voices that are in this making off… Vânia and Carmen.
Thank you for your trust.
See you soon.
